![]() They’ll want to achieve goals and get results fast, and need simple, crisp layouts with elements that maximize ease of use. Remember the context – Users access and use designs and products in-often complex and sometimes chaotic-real-world situations. That includes maintaining transparency to maximize users’ trust. For example, by taking advantage of the Gestalt principles-where you exploit universal truths about how humans see things-you can achieve optimal contrast, spacing and more to please (or calm) users while sending the right messages about your product and brand. Use timeless rules/principles such as the golden ratio, rule of thirds and Gestalt principles to optimize your choice and use of elements – to help eliminate users’ uncertainty and quickly give them the right visual cues. Make the aesthetics consistent with what users expect to see (e.g., sans-serif fonts for more casual websites). Guide the user’s eye to the page/screen’s functionality. As renowned designer Charles Eames stated, “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Therefore, it’s vital to set out well-chosen page/screen elements harmoniously and with a good visual hierarchy so you: Let form follow function – This classic design concept means an object’s form (aesthetic design) should stem from the function it executes. For example, the dangerous/racy connotations of the color red in the West contradict how Eastern cultures typically view red. Visual appeal exists in objectivity and subjectivity – While some aesthetic choices will resonate with all users and others will be flawed virtually everywhere (e.g., red elements on blue backgrounds), aspects of your users-including their culture, age and educational level-will impact how they perceive/receive your design. ![]() Leverage Aesthetics to Make Beauty Work Best Google’s simple design showcases highly effective aesthetics – instantly declaring its purpose as users’ eyes are drawn to the function in the calm, clean layout they expect from Google. So, it’s vital to design for the user experience and optimize usability, applying well-considered aesthetics to work together with your design’s functionality. This aesthetic-usability effect has been explored extensively, notably by UX design pioneer and author Don Norman.Īttractiveness bias is a short-term effect, though – good looks can’t save a bad product. Make users more tolerant of usability issues – Studies show that users rate visually appealing designs as more usable than they truly are. More time spent on site and page/screen views. ![]() For example, when your website has good aesthetics, you:Ĭreate an attractiveness bias – to appeal to users on a visceral level, leading to: Aesthetics here refers to the lines, colors, spacing and more on websites and apps, namely what elements you choose and how you apply them. Humans are hard-wired for visual input, and users’ first impressions typically form in 50 milliseconds – as their gut reactions guide them to either continue using your design/product or abandon it. As a vital ingredient in user experience (UX) design and interaction design, aesthetics impacts an interface’s UX in several ways. It’s central to the fields of architecture, graphic design and more. Aesthetics in Design ≠ ArtĪesthetics is an age-old principle that revolves around the nature of beauty and the fact that people prefer pretty things. See why good aesthetics involves careful consideration.
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